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In April 2020, a new brand was born in Rome, particularly influenced by the West Coast underground culture of the late '80s and early '90s. The SHADE-OFF™ Project was born with the idea of creating unique pieces of high quality and timelessness. Research into materials and the study of colours are a fundamental part of the product creation process. In an increasingly frenetic and consumerist fashion industry, SHADE-OFF™ wants to offer timeless products, made to last and to stay.

10. This is the number of seasons in which all collections inspired by streetwear culture and influenced by communities around the world will be produced. The brand is committed to designing and creating clothing of the highest quality. All collections are offered in extremely limited series, available only in selected shops around the world. Each garment is part of one of the seasons to be launched over the next 10 years. The last and final season, Season 10, will be launched in 2030.

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